Xiaomi: unstoppable growth in the absence of Huawei
Second Counterpoint Research (via ITHome), Xiaomi’s worldwide market share reached 13% in February. This achievement made the company the largest Chinese telephony OEM globally the third-largest smartphone brand in the world.
The first two positions were acquired by none other than Samsung and Apple with market shares of 20% and 17% respectively. Consider that Huawei’s global market share has dropped to 4%.
Unfortunately, we don’t have access to other companies’ data as this information appears to come from Counterpoint Research’s premium monthly monitoring service.
Anyway, this achievement from Xiaomi had already been reported by Strategy Analytics a few days ago. The research firm even expects the Chinese giant to emerge as the third-largest smartphone brand in the world by the end of this year.
Xiaomi has always been famous for its affordable phones and with an incredible quality-price ratio. But since the Huawei ban was established, the company has slowly taken its most premium offerings outside of China as well. Currently, the company sells almost all of its high-end phones in Europe, where Huawei once had a stronghold. Let’s think of the very recent Mi 11 Ultra just unveiled and ready to reach international markets throughout the old continent. Furthermore, it has even started releasing expensive devices even in emerging and price-sensitive markets like India.